Case study · Newsletter system
Instead of external software billed per subscriber, a custom system on the company's own hosting: custom templates, list management and proper deliverability.
Newsletter software pricing grows with the number of subscribers, and the list itself sits with the provider. With a growing list that is a significant and constantly rising annual cost, while most of the features go unused.
In this case the external software cost 70,000 HUF per month for the plan matching the list size. Beyond the cost, day-to-day use was awkward too: the old system was confusing, and building a campaign took unnecessarily many steps.
With the custom system the 70,000 HUF monthly software cost is gone, which is a significant annual saving, and it no longer grows with the list. The 30,000+ subscribers now sit in the company's own database, not with an external provider.
Day-to-day work got faster too: building a campaign on the clear interface takes a few minutes, not a drawn-out process.
Tell me in a few sentences where you are, and I will review free of charge what the fastest solution would be.